At NTV360, our mission has always been to lead the charge in the Digital Out-of-Home (DOOH) space, providing brands with innovative ways to reach their customers. Today, we are proud to share a major milestone from our parent company, Evergreen Digital Media Inc. (EDM).
Evergreen has officially entered into a strategic capital and content management partnership with Digi Point Media LLC (DPM) to facilitate the nationwide expansion of the Icebox Network.
What is the Icebox Network?
The Icebox Network is a specialized ad-supported digital signage platform integrated directly onto retail ice merchandisers. This places high-impact digital displays at the ultimate “point of purchase” within grocery stores, convenience stores, and liquor stores across the U.S. and Canada.
Why This Matters for the NTV360 Ecosystem
As a subsidiary of Evergreen Digital Media, NTV360 is part of a network that now spans over 6,500 retail locations. This new partnership strengthens our collective footprint in several ways:
Nationwide Scaling: The initial rollout includes 500 prime locations across the top 50 DMAs (Designated Market Areas) in the United States.
Powered by Evergreen Technology: EDM will serve as the exclusive provider of hardware and enterprise-level content management. This means the same reliable, real-time content delivery you expect from NTV360 is now powering the Icebox Network.
Strategic Capital: By leveraging EDM’s capital resources, DPM can focus on aggressive expansion, bringing more eyes to digital signage than ever before.
From the Leadership
Don C. Winfrey, CEO of Evergreen Digital Media, sees this as a pivotal step:
“We are excited about this partnership with DPM. It is a natural extension of EDM’s mission to expand our presence into major big box retailers.”
Paul Calce, CEO and Founder of DPM, highlighted the synergy between the two companies:
“We are pleased with the professional way that EDM has structured our relationship… DPM is able to access EDM’s capital resources, as well as EDM’s extensive content management abilities.”
Looking Ahead
This partnership is more than just a business deal; it’s a testament to Evergreen’s leadership in the DOOH sector. For our partners and clients at NTV360, this growth represents our commitment to staying at the forefront of digital advertising technology and retail media networks.
We are “leveling up” our infrastructure to ensure that whether a screen is in a local restaurant or on a retail ice merchandiser, the content is seamless, the data is accurate, and the impact is undeniable.
Stay tuned to the NTV360 blog for more updates as we continue to redefine the digital landscape! Read the full Press Release Here: PRNEWSWIRE.com