Display Advertising Geofencing
Use location data to reach your audience on the websites they use most.
Display Advertising is a Boost to Your
Marketing Efforts
Display Advertising is an effective marketing tool for businesses hoping to amplify brand awareness. With Geofencing capabilities, you can share your message within specific communities or with niche demographics. Maximize your Display Ad Campaign’s impact by integrating it into existing marketing efforts such as Google Business Profile, Social Media Advertising, or Pay-Per-Click campaigns.
Precision Targeting
Display Advertising with geofencing capabilities offers you the advantage of reaching highly specific audiences at the right time and place. With these dynamic ads, you can be certain your message resonates with the most relevant demographics.
Brand Awareness
Position your brand where it is most powerful–in front of your target audience. With engaging messages and full-motion banner ads, Display Advertising gives you the power to keep your brand Top-of-Mind.
Competitive Advantage
One of the advantages of Display Advertising with Geofencing is the ability to encircle your competitor’s establishment. When someone steps into a pre-defined geofence, you can remind them of your business or service, encouraging them to view you before deciding.
Real Time Insights
With access to real-time user behavior data, your dedicated Geofencing specialist can continuously refine your advertising strategy throughout your campaign’s duration, ensuring ongoing optimization to achieve maximum ROI.
Your Path to Powerful Branding and Awareness:
Step 1: On-Boarding + Strategy
During your onboarding call, we’ll work to understand your brand, target demographic, competitors, and goals. Together we’ll outline a strategy for success.
Step 2: Creative Development
Our talented creative team will design visually enticing display ads tailored to your target audience. You’ll have the ability to review each ad before the campaign launches.
Step 3: Campaign Launch
At this stage, we’ll begin deploying your display ads within the defined geofenced areas. We’ll continuously monitor performance and make data-driven adjustments to optimize the targeting, creative, and budget allocation.
Step 4: Reporting
As your campaign draws to a close, we’ll hop on a call for a comprehensive post-campaign analysis. During this call, we’ll evaluate the results and go over the initial objectives.
FAQ
Will Display Ads with Geofencing help me generate leads?
Display | Geofencing is suited for brands looking to increase Brand Awareness and visibility. If your goal is to generate leads, products such as Social Media Advertising or Pay-Per-Click will be a better fit.
Can you place a fence around any location?
Location service restrictions may vary from state to state; however, federal law prevents the targeting of schools and medical facilities. Typically, businesses focus on their location and nearby areas to reach existing and potential customers. Another common practice involves fencing competitors’ locations to attract similar customer demographics.
Can you target phone numbers?
No. The industry adheres to specific privacy standards, and the only information collected is typically limited to what’s known as a device ID or MAID.
How do I know if a display campaign is right for me?
A Display | Geofencing campaign is a good option for brands that have an established online presence and an existing foundation of marketing. If you’re unsure, Contact Us, and we’ll provide a free consultation to help you decide what’s best for you and your business.