When someone who has spent their career evaluating hundreds of franchise opportunities decides to become a franchisee themselves, it’s worth paying attention. That’s exactly the story Mason Boswell brought to the latest episode of the NTV360 Podcast.
Mason, co-owner of Maverick Digital and a franchise broker with one of the largest broker groups in the world, works with over 600 different brands. He has seen what works, what doesn’t, and what makes a franchise truly worth investing in. So when Mason chose NTV360 for himself, that decision carried real weight.
The Three Things Mason Looks For in a Franchise
As a broker, Mason has a clear framework for evaluating any opportunity. He looks for three things:
1. Recurring Revenue Does the model generate consistent, dependable income rather than relying on one-time transactions? For long-term stability, this is non-negotiable.
2. Multiple Revenue Streams A business with more than one way to generate income gives franchise owners stability and room to grow. For Mason, this is what separates sustainable models from fragile ones.
3. People This is the factor Mason calls “arguably the most important.” And it’s where NTV360 truly stood out. From the very beginning, Mason could see that this brand genuinely cares about its franchise owners — not just as numbers, but as people.
“These guys just care about you. They truly do.” — Mason Boswell
What the FDD Revealed
Before committing, Mason reviewed NTV360’s Franchise Disclosure Document with the same sharp eye he’d use for any of the 600 brands he works with. Three green flags stood out immediately:
- Affordability — NTV360 is accessible even for someone coming straight out of college, which Mason and his business partner Grant Isbell were.
- Low Overhead — Less to manage means more time spent out in the community, building relationships and growing the business.
- High Margins — Strong profit potential without the weight of heavy operating costs.
“Affordable, low overhead, high margins — those are like three dreams for a business owner that NTV360 can offer.”
Building Maverick Digital from the Ground Up
Mason and Grant Isbell are building their Dallas territory together, and they’re doing it as a true team. Their day-to-day is built around flexibility — planning their week each Monday, scheduling client visits and prospecting calls, and making time for the things that matter outside of work.
For two people who value fitness, community, and living intentionally, NTV360’s model fits their lifestyle in a way that most franchises simply can’t match.
“A lot of franchises say they can offer you flexibility. NTV360 actually can.”
The Value of the Dual Role
What makes Mason’s perspective especially unique is that he operates on both sides of the table — as a franchise owner and as a broker who helps others find their path to business ownership. In both roles, the message is the same: you don’t have to be tied to a desk. You don’t have to work for someone else’s dream.
As a broker, Mason guides people toward opportunities that free them. As an NTV360 owner, he lives that freedom himself.
What You Can’t See on the Website
When Quinn asked Mason what prospective franchisees might not be able to see just from browsing NTV360.com, his answer was immediate: the people.
“This brand isn’t really about just numbers. They’re really about people. We have really been treated like valued people from the day we started this business to now.”
That culture of genuine support — where the team checks in on franchisees every single day — is something Mason says has made all the difference as he and Grant navigate the early stages of building their business.
Who Is NTV360 Built For?
According to Mason, you don’t need a long résumé or a background in sales to thrive as an NTV360 owner. What you do need is simple:
- A love for people
- A willingness to get out into the community
- The confidence to have honest, value-driven conversations with local business owners
“You just have to be someone who loves people a lot.”
Mason Boswell’s story is a compelling one — a franchise expert who has seen it all, and still chose NTV360. If you’re exploring your options and want to understand what makes this opportunity different, this episode is the place to start.
Interested in becoming an NTV360 franchisee? Visit NTV360Franchise.com to learn more and get in touch with our team.